A series of tools, methodologies and strategies to analyse, prioritize and manage the elements in a product portfolio.

Product portfolio management allows decision-makers to allocate resources optimally between the different products, identify areas of potential improvement, balance the product mix to ensure profitability and sustainability, and maintain alignment between the company’s products and strategy. related articles: planisware enterprise demo: building an innovation strategy into your product portfolioplanisware enterprise demo: managing high-tech/it products