A well-defined new product strategy and a specific idea-to-launch process are key for "winning at new products" and creating value through innovation.
In this 30-minute webinar, follow an Innovation & Portfolio Management team as they:
- Assess the balance and risk across a development pipeline
- Define a strategy and set goals for new product development
- Develop a strategic product roadmap
- Ensure resource alignment with the portfolio strategy
- Drill down to project level to make tactical portfolio decisions