Bio
Laurie Franco is a senior business and growth leader with extensive international experience across sales, business development, consulting, marketing, and strategic account management. Currently Head of Growth & Sales, MENA at Planisware, she combines strong commercial expertise with a strategic, analytical approach to driving market expansion, building high-value partnerships, and developing client portfolios.
With a career spanning Europe and the Middle East, Laurie has led complex B2B engagements across sectors including energy, aerospace & defense, financial services, industry, and technology. Her experience encompasses business strategy, key-account development, sales leadership, project and portfolio management, negotiation, and team leadership. She brings a strong ability to connect market intelligence, client needs, and business strategy to deliver sustainable growth in international environments.