We sat down with Dr Cooper last October to ask him about his take on product innovation issues such as mitigating risks in new product development projects, accommodating agile methodologies, and unsticking stalled project processes.
What should a good Innovation Project Manager do in this innovate or die world? At our recent PPM Best Practices tour in Ann Arbor, Michigan, in partnership with MI-GSO | PCUBED, speakers highlighted the different techniques, processes, and frameworks, along with the teams required for successful innovation project management.
NPD organizations with a B2B market have a distinct advantage: early and cheap access to true customer insights that can help reduce commercial risk for product launches and aid in building an innovation roadmap that drives long-term growth.