CPGs are in a new era of innovation, but many remain saddled with legacy systems and processes.

Consumer goods companies are experiencing a radical transformation in their approach to product innovation. As the digital age opens up new opportunities and challenges, it is essential for executives in the consumer packaged goods (CPG) sector to understand, adapt to, and leverage the technological advancements that are shaping the industry.

In a competitive market, CPG executives are constantly seeking ways to optimize their innovation efforts and enable real-time decision-making. Interviewing customers about their desired outcomes plays a crucial role in the innovation development process. Focusing on the outcome becomes essential for research and development (R&D) groups as they strive to develop products that meet the evolving needs of their customers and the marketplace. Technology, such as AI-powered search capabilities, provides visibility into the performance of new products and helps organizations make informed decisions about which projects to launch.

Download our infographic to learn more about digitally enabled innovation and the future of product innovation in consumer goods.


When we segment our portfolio, we look at different need states, demand spaces and consumer cohorts to make sure that we’re driving an innovation agenda that delivers around those

- Chris Mayson,
Sr. Director of Global Commercialization at PepsiCo

Fill out the form below to inquire about our Project and Portfolio Management solutions for Consumer Packaged Goods.